The corporate identity is designed based on mathematical sign of division(÷). It symbolizes the concept of sharing joy and happiness, and our devotion to be the medium of sharing. Our CI - the circle that rises, expands, and deepens - stands for the Foundation's philosophy that happiness multiplies and gets bigger when shared.
Watermark (Korean) Image
Configuration (Korean) Image
Watermark (English) Image
Configuration (English) Image
Color Chart
The Happiness Grey
The Happiness Red
The Happiness Orange